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The intended audience for this website are cosmetic/fashion enthusiasts ranging from youtube gurus to professional makeup artists and the every day girl (or guy). This website offers quality cosmetics for decent prices in the site store, a forum for users to discuss current trends, trade hacks and tips, or to ask or give advice. I would imagine a website like this to have a pretty big following among the beauty community and for there to be a lot of fun events, contests, and discounts for shopping as well to keep our customers loyal and engaged. Ideally, anyone could use this website from their computer or smartphone, and maybe even an app would exist with the same website layout.
I definitely did a lot of experimenting with different gradients, shapes, and text as you can probably tell. The web page is extremely colorful – it’s actually a little overwhelming but I do like the way it looks honestly. I tried to position everything in a pleasing way. I think if it were a real website, I would possibly make it look more clean as far as colors go, but like I said, this was all about experimentation and I really am happy with the result of it. It definitely gives me some 90’s nostalgia – it kinda has that vibe to it in my opinion.