This site is designed for anyone interested in Spinning, Weaving, Felting, Dyeing (fiber or yarn, not themselves), or needle work.
Most (about 85%) of our visitors are women, 20 – 75, or their significant others shopping for them.
Local visitors are about evenly split between wanting to see images of the fiber and our class schedule.
I will probably add a button between the special events and other fiber links for Alaska Grown/Made products. A lot of our customers from outside (both mail-order and visitors) are looking for Quiviut or other specific Alaskan products.
Our mail-order customers are usually looking at the site on a desktop computer with a fair sized monitor. A lot of the tourists visiting us are using ipads or smart phones. The site will need to work on a phone.
That is also why the driving directions will be on the site in text, a map with the store location marked, and a link to the MapQuest “Get Driving Directions” tool. I anticipate a lot of tweaking in the CSS to get the behavior right.
I have lightened the canvas color from my first draft, but may need to take it even lighter.
All of the buttons will have some type of highlight on mouse over. I just have not decided what that will be…